Hello! My name is Vanessa and my husband's name is Andres. We are a husband and wife team that loves to create! Memorable Concepts unofficially started back in January 2019 when I started planning my dream wedding. I was meticulous in my planning to create the wedding of my dreams. Our wedding was exactly what I had always envisioned because I was able to create and collect special décor pieces. Right after getting married, my husband and I decided to establish Memorable Concepts. My husband operates both of his family’s businesses, Encinitas Flower Shop and Carlos Floral, so we decided to offer a one-stop shop for both of our customers that focused on “Memorable Concepts” and my passion for detail.   Our first customers were our supportive friends and family and slowly we began creating a larger client base. We worked on creating our website for about a year and decided to officially launch it on March 31, 2021. Together it works! We have combined our talents to help make every celebration simply memorable!

The Alvarez Family


Vanessa Alvarez

Owner, Lead Designer

Vane, short for Vanessa, is a wife, a business owner and full-time mom to her four legged daughter Rose. She received her Business Management Degree from Cal State University of San Marcos in 2017. She works full-time as a program manager for a pharmaceutical company in Carlsbad. Her passion has always been design and event coordination. You can find her planning her 5 agendas or creating social media content at the flower farms. She loves animals, traveling, photography, trying out new foods and binge watching shows.