Hello! My name is Vanessa and my husband's name is Andres. We are a husband and wife team that loves to create. Memorable Concepts unofficially started back in January 2019 when we started planning our dream wedding.  Right after getting married we decided to start Memorable Concepts! I love putting my creativity to work and knew that one day I would want to help expand my husband's company. I am the creative stylist who curates our inventory and helps make your dream events happen. Andres helps me build my ideas into functional reality and is also quite the flower expert. He operates both of his family's businesses, Encinitas Flower Shop and Carlos Floral, so we decided to offer a one-stop shop for both of our customers. Together it works! We have combined our talents to help make every celebration, simply memorable!

The Alvarez Family


Vanessa Alvarez

Owner, Event Stylist

Vane, short for Vanessa, is a wife, a business owner and full-time mom to her four legged daughter Rose. She received her Business Management Degree from Cal State University of San Marcos in 2017. She works full-time as a program manager for a pharmaceutical company in Carlsbad. Her passion has always been design and event coordination. Vane and Yesi are first cousins by blood and sisters at heart. Vane is more of a planner and perfectionist. You can find her planning her 5 agendas or creating social media content at the flower farms. On her free time she loves traveling to Mexico with her husband.

Yesenia Lazcano

Partner, Event Stylist

Yesi, short for Yesenia, is a wife, a business partner and full-time mom to her daughter Camila and 3 fur babies, Coco, Rico and Nala. She has a Masters Degree in Sociology and is a full-time college program director. She has always loved throwing over the top family celebrations and this love turned into a passion. Yesi is more laid back, calm and collective. On her free time she loves to spend time with her family and travel.